The United States is the world’s leading importer of dragon fruit.
With rising health awareness, its demand has surged across American markets.
Most imports come from Vietnam, which is a top producer.
Dragon fruit is prized in the U.S. for its antioxidants, fiber, and exotic appeal.
Supermarkets and health food stores have increased their offerings.
Canada and Europe also import large quantities, but the U.S. leads in volume.
The fruit is popular in smoothies, salads, and fresh snacks. U.S.
consumers prefer both white- and red-fleshed varieties.
Seasonal availability and tropical appeal fuel its rising popularity.